You have read our Social Media Manager Task List and about the differences a Social Media manager and strategist have. You are ready to hire a Social Media VA with Office Mercenary!
Curious to know what that looks like?
Wait no longer!
Follow along as we describe our process when we onboard you with one of our heroic social media VA’s!
- You pick 4 words to describe your brand voice.
Do you want a professional tone with your audience? Or does your brand offer a touch of humor? We are not in-depth content creators, but this is great info if we need to do touchups, comment or add pictures on your behalf.
- You tell us about your target audience. Are you a woman-centered brand? Is your product geared towards Millennials?
This is really top-level, but it’s still helpful for light content touchups or if there are other accounts, keywords or groups we should be targeting for comments towards awareness of your brand. We do what we can to help before you have to hire an expensive strategist!
- Office Mercenary will help you set up standard practices and expectations.
Google Drive is preferred, but we can also work with other platforms if needed. We can help set up timelines of when content will be shared, etc. In addition, we use our project management software to collect content and feedback from you!
- We collect Login info for accounts.
Office Mercenary will collect your usernames and passwords, so have that handy for us to expedite onboarding your new VA.
- We ask you for the ideas you already have. Themed content ideas such as Motivational Monday, Tip Tuesday, etc. or even monthly themes!
We will want a list of ideas you already have brewed up or themed content days you have planned out for your social content.
- We share a Clickup Dashboard with you to keep track of tasks, as well as content ideas.
After we get everything in our hands you and your new dedicated VA will have a project management dashboard through Click-Up ( A very user-friendly and accessible platform that comes at no additional cost ) so you and your VA can keep track of tasks, content ideas, feedback, and hours spent!
A virtual assistant can take a lot of weight off a business owner’s shoulders. All those little to-dos pile up and can hold you back from business growth. Most of the time, there are very thin lines between what a VA can do and what a VA may not be the right fit for. There are also Specialty VA’s or OBM’s which may seem identical, but they are roles that bring different responsibilities to a business.
General Virtual Assistant / Virtual Admin
This is someone who can take the small to-dos and admin work off your hands. They can answer basic questions from your clients, keep you organized, and do many of the “behind the scenes” tasks. If it’s a repeatable process with some variation, personalization, or problem solving, you’re probably fine. If you can’t easily write down or explain the task/project or if the process varies wildly, it’s probably going to fall into a specialty.
Specialty Virtual Assistant
This is an individual who has the advanced skill and/or knowledge of one aspect of Virtual Assistance. On top of all the tasks a VA can do, they may also be able to handle more complex tasks and/or projects in their specialty. For example, a General VA can post on social media for you, lightly clean up content, and respond to basic questions. A Social Media Specialist VA would be able to strategically create a Social Media plan for you, create content around that strategy, and change major practices based on data they get in.
OBM – Online Business Manager
This is someone who is only one step down from being a business partner. They help you juggle all the moving pieces in your business and probably have some power to make the hard decisions and changes you need to grow your business. OBM’s can also help manage other teammates as well. If you are looking for a leader and right-hand person you may be seeking an online business manager and not a virtual assistant. A VA can grow into being an OBM for you, but it’s important to understand what to expect when you’re bringing someone on.
If you’ve hired a General VA, here’s a few examples of where the line is between General VA duties, and specialty or OBM responsibilities:
A general VA is not a salesperson. It takes relationship-building skills and advanced communication skills to meet a brand new person, build trust, and convince them your product or service is the cat’s pajamas. It also takes quite a bit of research and hands-on experience to know your brand inside and out to speak to it the way you intended it to be perceived.
This goes hand in hand with the salesperson. Your general VA probably does not have years of experience in marketing and understand the complex strategies to take you from 150 followers to 2.5K in 30 days. They do not have the ability to analyze the data and adjust your marketing plan to output better results in big ways. A general VA’s number one goal is to create consistency in marketing by making sure your content is posted regularly and looks generally cohesive. Their experience can lead them to ask if you wanted to try something they’ve seen work for your market, but the background isn’t there to make the decisions and guarantees you’d get with a specialist. If you are looking for more in-depth marketing responsibilities, you will need a Marketing Speciality VA. The good news is Marketing/Social Media is the #1 specialty most VA’s dive into.
Content Creator / Copywriter
Any general admin is expected to have some proficiency in written communication. Taking care of emails, meeting minutes, or any other general admin task requires some writing. Writing blogs, email marketing campaigns, higher-end social media posts, etc. are more complex and need a combination of technical and artistic skill. Just like sales, your VA has to embody your brand voice and ensure the message is interpreted by your target audience the way you expect it to. A VA who has taken the deep dive into content/copywriting has the advanced skill to accomplish this and has a specialized skill.
Leaders and/or Decision Makers
A General VA is the best support character you could ever have on your team. If you are leading the way, they’ve got your back the entire journey. A General VA should never own the responsibility of leading other team members or making big decisions without your knowledge. Addressing team conflicts, making financial decisions, or any other management level task is not a good fit for a general VA. If you need this leadership type of support, an OBM has the skill and practice with this and will be a better fit.
Hopefully this provides some guidance as to what you can expect from a virtual assistant, but if you’re still not sure, we’re happy to talk through your needs and point you in the right direction!